The Communication Channel Used in Imc Must
The promotion communication mix is composed of advertising professional selling public relations sponsorships events and experiences sales promotion direct marketing and online media including social media. The traditional channel used in that particular retail sector. Integrated Marketing Communications By Thi Tran Medium The traditional channel used in that particular retail sector. . The IMC communication process includes the sender the transmitter encoding the communication channel the receiver noise and the feedback loop. No single communication channel is better than another. The correct answer is. The sender is the first step of the process. Network advertising local newspapers and regional radio stations. Integrated marketing communications together with strategies of brand identity play critical role in the development of an overall brand equity for the company madhavaram et al 2005. The communica...